Consumer sentiment and savings – putting it in context
Background: The GfK consumer climate study measures monthly how consumers assess incomes and purchases.
The GfK consumer climate study measures monthly how consumers assess incomes and purchases.
The debate around “Consumer sentiment and savings” is not new, but it has grown more urgent since 2022. The energy price shock, the turn in interest rates and geopolitical tensions have called many old certainties into question.
Economists and industry bodies assess the situation in different ways. Most agree, however, that reliable conditions for investment decisions are crucial.
For executives, the main question regarding “Consumer sentiment and savings” is their own exposure: which costs, revenues and financing conditions depend on it, directly or indirectly?
A proven approach is to run scenarios and monitor leading indicators regularly. That puts decisions on a solid footing without reacting to every headline.