Generative AI in business: what decision-makers should watch
Briefing: Generative AI models can produce text, images and code and are increasingly integrated into business processes.
Generative AI models can produce text, images and code and are increasingly integrated into business processes.
For executives, the main question regarding “Generative AI in business” is their own exposure: which costs, revenues and financing conditions depend on it, directly or indirectly?
A proven approach is to run scenarios and monitor leading indicators regularly. That puts decisions on a solid footing without reacting to every headline.
Anyone looking into “Generative AI in business” quickly encounters a wealth of figures and opinions. For a sober assessment it pays to go to primary sources: official statistics, publications from the responsible authorities and companies' own reports.
The key is to separate short-term swings from structural developments. Individual monthly readings can be distorted by one-off effects; trends over several quarters are more telling.