Generative AI in business – putting it in context
Background: Generative AI models can produce text, images and code and are increasingly integrated into business processes.
Generative AI models can produce text, images and code and are increasingly integrated into business processes.
The debate around “Generative AI in business” is not new, but it has grown more urgent since 2022. The energy price shock, the turn in interest rates and geopolitical tensions have called many old certainties into question.
Economists and industry bodies assess the situation in different ways. Most agree, however, that reliable conditions for investment decisions are crucial.
For executives, the main question regarding “Generative AI in business” is their own exposure: which costs, revenues and financing conditions depend on it, directly or indirectly?
A proven approach is to run scenarios and monitor leading indicators regularly. That puts decisions on a solid footing without reacting to every headline.