Data protection and the GDPR: what decision-makers should watch
Briefing: The GDPR has applied since May 2018 and allows fines of up to four per cent of global annual turnover.

The GDPR has applied since May 2018 and allows fines of up to four per cent of global annual turnover.
For executives, the main question regarding “Data protection and the GDPR” is their own exposure: which costs, revenues and financing conditions depend on it, directly or indirectly?
A proven approach is to run scenarios and monitor leading indicators regularly. That puts decisions on a solid footing without reacting to every headline.
Several forces are at work in “Data protection and the GDPR”: the interest rate environment, domestic and foreign demand, regulation and, not least, market participants' expectations. None of these can be viewed in isolation.
Risks include unexpected political decisions, supply chain disruptions and abrupt shifts in financial market sentiment. Opportunities arise where companies respond early to changing conditions.